N.E.mation! is an annual digital animation competition organised by Nexus which encourages students to express their thoughts on Total Defence through one-minute animation clips. This year's theme, "Because You Played A Part", called for participants to develop stories on how Singaporeans have played a part in Total Defence in their own ways, big or small.
N.E.mation! 8 attracted the participation of 1,924 students who formed 552 teams and submitted 913 story ideas this year. Since the competition’s launch in 2007, N.E.mation! has seen more than 11,500 students take part.
No prior experience in animation production was required for students to join in the competition, as they are provided with training in animation content development. The top 10 finalists' animation clips were screened in cinemas and on free-to-air television channels.
The top 10 clips, created by teams from seven schools, comprise a mix of serious and light-hearted stories produced creatively using a variety of mediums. The table below provides a summary of these clips and the teams behind them.
S/N | Team & School | Title & Synopsis |
1 | Alpacalypse CHIJ St. Nicholas Girls' School |
Greater Heights An inspiring clip showing Singaporeans doing their bit and bringing Singapore “To Greater Heights”. |
2 | Dairy Products School of the Arts |
Reframe, Don’t Refrain Whether fighting dengue or tackling any other challenge, it helps when we step out of our comfort zone. |
3 | Delta-gaytors CHIJ St. Nicholas Girls' School |
Prison "Break" A businessman who was imprisoned for bribery picks himself up and eventually ends up helping others. |
4 | Hashtag School of Science and Technology |
Every Man's Journey Follow the journey of a National Serviceman and see how people in his life play a part in helping him contribute to Total Defence. |
5 | Momento Mori CHIJ St. Nicholas Girls' School |
Keeping Watch Like different parts of a watch, Singaporeans are all important, no matter how small a part they may seem to play. |
6 | Partta Kappa School of the Arts |
It Takes More… Through the use of silhouettes, find out how it takes everyone to build the nation we have today. |
7 | Synch Kent Ridge Secondary School |
Because "I" Play A Part Typography shows the role that “I” plays in overcoming challenges. |
8 | The 4 of Us II Tanglin Secondary School |
Unsung Heroes True life accounts of three Singaporeans who played a part in contributing to Total Defence. |
9 | UnicornsAndRainbows;) Orchid Park Secondary School |
Enlightenment What are the things we can do to help make our society stronger? Watch this clip and be enlightened. |
10 | WAYNE STARK CO. Methodist Girls' School (Secondary) |
Quilted Together Quilt patches are used to show how Singapore’s social fabric becomes stronger as more people play their part. |
The winners of the competition were determined by a combination of public voting
(50%) and judging by a panel (50%) comprising industry professionals, academics and the
organisers based on the following criteria: (i) Creativity and Content, (ii) Entertainment
Value, (iii) Animation Skills, and (iv) Aesthetics.
Competition Timeline | |
15 Jul – 21 Aug 2013 | Online Registration Content Development Workshops held for teachers and students to learn story creation techniques. |
7 Sep 2013 | 100 shortlisted teams underwent a half-day training workshop which included training on presentation skills as well as research and interviewing skills. |
9 Sep 2013 | The 100 shortlisted teams pitched their story ideas, and 40 teams were selected. |
10 Sep 2013 | The 40 teams underwent a story clinic to refine their stories, and subsequently pitched their story ideas to a panel of judges. 20 teams were then selected for a oneweek training and selection phase. |
11 to 13 Sep 2013 | The 20 teams underwent basic animation and storyRESTRICTED boarding training. |
14 Sep 2013 | The 20 teams pitched their story ideas to a panel of judges, and the final 10 teams were selected for the 3-week production phase of their animation story ideas. |
Oct/Nov 2013 | The top 10 teams went on a studio visit to a local animation studio, and underwent a workshop on social media. |
18 Nov to 6 Dec 2013 | The top 10 teams underwent a 3-week production phase to produce their animation clips. |
18 Jan to 15 Feb 2014 | The final 10 animation clips were revealed to public for voting from 18 Jan to 15 Feb 2014 via (i) the N.E.mation! portal, (ii) the N.E.mation! Facebook page, (iii) SMS, or (iv) on the mobile webpage on smart-phones. |
18 Jan 2014 | N.E.mation! Downtown Picnic – the first-ever public N.E.mation! Rally Event organised for the top 10 teams was held at "The Plaza" at the National Library building, where the teams rallied the public to vote for their clips. |
20 Feb 2014 | Champion Team and runners-up will be announced. |
Mid Jun 2014 | Champion Team will visit an animation studio in USA. |